Integrating JTBD with a competitive analysis
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Real competitive analysis is about learning to love your competitors

Competitive analysis can help frame your own product context, discover other problems your customers have, and even bond the team together against a common foe. For all of these reasons and more you shouldn’t ignore your competition. However, if you don’t properly understand how they impact your organization’s strategy, competitive analysis is simply a waste of time.

Chris Butler – PM Insider
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User Insights

Thinking like a futurist: How to personalize your product

There has never been a better time to be a consumer. According to futurist Kevin Kelley, “Every 12 months we produce 8 million new songs, 2 million new books, 16,000 new films, 30 billion blog posts, 182 billion tweets, 400,000 new products.” This results in an infinite sea of things to learn, ways to be entertained, and products to try — all clamoring for your attention. Here’s how to personalize your product and really stand out.

Katerina Jeng – PM Insider
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Moving faster

Moving faster doesn’t mean that your engineers type more lines of code per minute. Moving faster isn’t simply a tactical change; it’s a paradigm shift. It’s about optimizing decision making early and ensuring that you are working on the highest leverage opportunities at any given time, even if figuring out what those opportunities are, sometimes takes more time.

Juan Lopez – PM Insider
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Decision Making

10 exercises to train your product thinking

Many people visit a gym to stay physically fit. But how often do you do exercises for brain training? Well, if you want to turn professional at a faster pace than consider training your brain as well. Here are quick and easy exercises that could be extremely useful as a regular part of your daily work as a product manager.

Alex Kistenev – Product Coalition on Medium

A unified theory for designing just about anything

All designing should start with understanding the context in which the thing will be created and eventually exist. Where will it be experienced? By whom? What do those people already know? It’s a combination of generative research, requirements gathering, and understanding constraints.

Christina Wodtke – Medium

Navigating ambiguity as a product manager

A product manager’s core problem is deciding what to build. This is always a challenging question but it is even more so without substantial constraints. When working in an established company with an established product, the question of what to build becomes slightly more focused: What should you build that enables your product to better meet users’ needs?

Jen Helms – LinkedIn

Featured Product Jobs

Innovation Strategist – Brain Corp
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My team and I review thousands of articles, studies, and multimedia on a weekly basis to hand-select the ones we think you’ll most enjoy. Want us to feature an article you read or write? Just reply and I'll take a look!


Nis Frome


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